Top 10 Traits Men Want In A Wife

Posted on 05.07 by cewek sexy


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No. 10: Ambition and Industriousness

Despite the pervasive stereotype that men are intimidated by ambitious women, men rank this trait ahead of others like refinement, being a good cook and having similar religious backgrounds. While it's not high on their list (No. 10 out of 18), it is clear that men find a woman's drive, determination and energy attractive qualities in a life partner.



No. 9: Desire for Home and Children

A woman's desire for home and children has become less attractive to men over time. In 1939, men ranked it at No. 6. As women have increasingly achieved similar levels of education and career status, men may have begun to perceive them as more equal partners. How to divide the labor of home and work isn't as obvious as it was to their grandparents' generation.




No. 8: Good Looks

Women's looks have become increasingly important to men over the years. The trait has jumped up seven spots, from No. 15 in 1956. (Looks did not make the top 10 list of what women want in a husband, but it has become more important to them over time too--jumping from No. 18 to No. 12). Perhaps because modern marriages are more likely based on love and attraction rather than practicalities (like wealth or status), physical attractiveness is more desirable.




No. 7: Good Health

Men look for good health in a potential wife, but it is slightly less important to them today than it was in the past. In the 1930s and again in the 1970s, they ranked a woman's health at No. 5. They are smart to rank it fairly high on their marriage-material list. Both sexes are living well into their 70s, and often older, making good health a predictor of a long-lasting marriage.




No. 6: Sociability

Both men and women rank sociability at No. 6 on their lists of mate preferences. And for both sexes, it has been steadily moving up the list from around No. 12 in 1939. Because today's married couples are more likely to be friends and have mutual circles of friends, it makes sense that this has become a more attractive characteristic.




No 5: Pleasing Disposition

Men place a potential wife's pleasing disposition at No. 5 and have included it in their top-five traits since the 1930s. On the other hand, women in recent years are less likely to prioritize a man's pleasing disposition. Until recently, women consistently ranked it at No. 4, but it currently appears as No. 7.




No. 4: Education and Intelligence

A woman's education and intelligence are more attractive to men than ever before. This characteristic has been steadily climbing the ranks of men's desires for decades, up from No. 11 in 1939. Now that women are receiving 60% of college degrees and are half of the workforce, men are looking for women who are both intelligent and educated--or in other words, more accomplished and interesting than ever.




No. 3: Emotional Stability and Maturity

Both men and women consistently cite emotional stability and maturity as one of the most attractive traits in a potential spouse. While men often fall victim to the stereotype of prioritizing physical attraction, when it comes to a potential wife, they want a woman who is grounded and secure in herself. Women also place maturity at No. 3 on their lists of good-husband material.




No. 2: Dependable Character

Throughout the 20th century a woman's dependable character has been a top priority for men, who ranked it at No. 1 as far back as 1939. Like women, men want a life partner who will be trustworthy, faithful and reliable. They want a wife who will stand by their side and, considering divorce rates, it's no surprise that dependability would continue to be attractive.




No. 1: Mutual Attraction and Love

Above all, men want to marry a woman they love and are attracted to. While this may seem like a given, the "love marriage" is a modern development. Men started ranking this trait at No. 1 just a couple of decades ago, in the mid-1980s. Earlier in the 20th century, dependability, emotional maturity and a pleasing disposition ranked higher than love. Now, both men and women are marrying for love first and foremost, and marriages have become unions of passion, friendship, support and mutual attraction.


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TV's Biggest Moneymakers

Posted on 07.39 by cewek sexy


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1. American Idol*

Fox
Revenue Per 30 Minutes: $8.1 million

Now in its ninth season, the singing competition continues to crush the competition. Dubbed the "Death Star" by network rivals, the series rakes in more than $16 million, on average, for every hour it's on. Simply put, it's the Super Bowl of prime time. But will the show still charm 20 million-plus fans next season--and the advertisers hoping to court them--without the loved-and-loathed judge Simon Cowell? For Fox executives looking to fill the departing talent's position on the judges' panel, that's the $8.1 million question.
*The American Idol telecast varies in length throughout the season. This figure averages Tuesday and Wednesday.



2. Two and a Half Men

CBS
Revenue Per 30 Minutes: $3.1 million

Charlie Sheen's long-running laugher doesn't garner the awards of 30 Rock or the buzz of Modern Family, but it has both beat when it comes to eyeballs and the advertising dollars spent to reach them. Two and a Half Men is not only the most watched sitcom (averaging close to 15 million total viewers, thus far this season), but also the costliest comedy for advertisers (Madison Avenue shells out more than $3 million, on average, per show). Of course, like Idol, Men's future is in question--with Sheen publicly flirting with the idea of leaving the show, CBS' safest bet becomes anything but.




3. 24

Fox
Revenue Per 30 Minutes: $3 million

Kiefer Sutherland's long-running drama may be losing some viewer interest and critical praise, but advertisers are still eager to pay up. A single episode--an hour in Jack Bauer's high-intensity world--generated $6 million in revenue last year. Sadly for Fox's wallet, the current season will be the action series' last.




4. Grey's Anatomy

ABC
Revenue Per 30 Minutes: $2.8 million

Now in its sixth season, ABC's soapy medical drama continues to lure a sizable--and female-skewing--audience to its TV sets each week. Given both its real estate (Thursday's at 9 p.m.) and viewership (13.5 million viewers, on average, this season), Madison Avenue buyers have been willing to collectively shell out $5.6 million per show.




5. V

ABC
Revenue Per 30 Minutes: $2.8 million

The network's hotly anticipated science fiction series benefited from both buyer enthusiasm and a limited fall season. Though V opened to an impressive 14.3 million viewers this fall, the show, a re-imagination of the popular early 1980s miniseries, shed 5 million-plus--or more than one-third of its audience--over the course of its four episode run. Ordinarily that would lead to a pricing correction for subsequent in-season (or scatter market) purchases, but as a limited-run series it was insulated from any pricing adjustment. Since the series returned in mid-March, it has continued its spectacular decline. On a recent airing, the once promising series charmed less than 5 million viewers.




6. Desperate Housewives


ABC
Revenue Per 30 Minutes: $2.7 million

Over the course of their six seasons on the air, the ladies of Wisteria Lane have lost friends, husbands and, in some--OK, many--cases, their dignity, but never viewer interest. The result: In 2009 advertisers collectively shelled out more than $5 million an episode.




7. Dancing With The Stars*

ABC
Revenue Per 30 Minutes: $2.56 million

ABC's long-running pro-am dance competition has cha-cha'ed its way to ratings glory season after season, and advertisers have taken notice. Buyers collectively shelled out more than $5 million per hour on the show. Thus far this spring, performances from cast members like Kate Gosselin, Pam Anderson and Olympic gold medalist Evan Lysacek have charmed 19.6 million viewers, on average, each week.


8. Lost

ABC
Revenue Per 30 Minutes: $2.53 million

For a cult-like series that requires both intense focus and a weekly time commitment of its audience, advertisers are willing to shell out. Collectively, buyers forked over more than $5 million per episode during last year's long-running and ever-popular series' second to last season. Thus far this season, nearly 12 million viewers, on average, have tuned in each week.




9. Survivor

CBS
Revenue Per 30 Minutes: $2.22 million


A decade after launching, the reality genre's early breakout still manages to lure viewership in big ways. And what makes it that much more appealing to advertisers grappling with a DVR-reliant customer-base: the water-cooler nature of the event-style series. The ad buying community plunked down $4.5 million, on average, per hour during the last two Survivor cycles.


10. CSI: Crime Scene Investigation

CBS
Revenue Per 30 Minutes: $2.07 million

Crime is big business for the Tiffany network. The flagship series in the popular $2 billion-plus franchise pulls in close to 15.8 million viewers on a weekly basis. When it comes to ad revenue, that kind of fan club generates more than $4 million for an average hour-long telecast.

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America's Most Surprising Six-Figure Jobs

Posted on 12.22 by cewek sexy


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Petroleum Engineers

Top 10% make $166,000

Mean annual income: $120,000

Total employed: 26,000

Top-paying state: Alaska



Art Directors

Top 10% make $160,000

Mean annual income: $92,000

Total employed: 32,000

Top-paying state: New York




Writers and Authors

Top 10% make $106,000

Mean annual income: $65,000

Total employed: 43,000

Top-paying state: California




Technical Writers

Top 10% make $100,000

Mean annual income: $63,000

Total employed: 46,000

Top-paying state: Massachusetts




Gaming Managers

Top 10% make $115,000

Mean annual income: $74,000

Total employed: 3,400

Top-paying state: Nevada




Captains, Mates and Pilots of Water Vessels

Top 10% make $115,000

Mean annual income: $71,000

Total employed: 30,000

Top-paying state: Delaware




Astronomers

Top 10% make $153,000

Mean annual income: $103,000

Total employed: 1,240

Top-paying state: Maryland




Mathematicians

Top 10% make $142,000

Mean annual income: $94,000

Total employed: 2,800

Top-paying state: California




Pharmacists

Top 10% make $134,000

Mean annual income: $109,000

Total employed: 268,000

Top-paying state: California




Human Resource Managers

Top 10% make $164,000

Mean annual income: $106,000

Total employed: 63,000

Top-paying state: Delaware


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Most Powerful U.S. Fashion Magazine Editors

Posted on 04.13 by cewek sexy


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No. 10 Joanna Coles

Marie Claire

Brit transplant Coles trained as a news reporter with the London Daily Telegraph before heading stateside to work for New York, More and finally Marie Claire, which she joined in 2006 as editor-in-chief. Under Coles' reign, the magazine has seen several editorial and design overhauls, with the latest being the hire of Project Runway judge Nina Garcia as fashion director. Marie Claire will sponsor season six of the fashion design reality series, taking over for Garcia's former employer, Elle.



No. 9 Ann Shoket

Seventeen

Shoket, who left CosmoGIRL! to replace press-hungry editor Atoosa Rubenstein at Seventeen in January 2007, has had her work cut out for her. But while overall teen magazine sales continue to decline, Seventeen's longtime influence is undeniable. Advertising revenue may be down 11.9% to $57.5 million for the first half of 2008 when compared to the first half of 2007, but online traffic continues to rise. According to comScore, which measures Internet traffic, Seventeen's monthly unique users have grown by 4% over the last year to 1,117,437, making it the second-most visited site of the 14 magazines we included in our research.




No. 8 Amy Astley

Teen Vogue

The popularity of Astley's Teen Vogue--which she began editing at its inception in 2003--is shocking for a teen title. But much of the reason mini-Vogue does so well is because it appeals to those over the age of 19 by including sophisticated designs--from sweet party dresses to office-appropriate attire--that work beyond the classroom. Astley, who worked at Vogue for a decade before launching the teen version, has seen a 4.52% growth in circulation, to 1,017,125 from July 2007 to July 2008.




No. 7 Glenda Bailey

Harper's Bazaar

Bailey first made a name in fashion back in 1988 when she launched the British edition of Marie Claire. She went on to edit the American version from 1996 to 2001; while there she was named "Editor of the Year" by trade publication Adweek. Although Bailey was known for high circulation numbers during her reign at Marie Claire, her performance at Bazaar, which she joined in late 2001, has been less than stellar. Although there was a 14% year-over-year increase in ad revenue for July 2007 to July 2008, Bazaar's rate base--or number of monthly readers a magazine promises to advertisers--is just 700,000. This is minute compared to competitors like Cosmopolitan and Glamour, which boast a rate of 2.9 million and 2.25 million, respectively. Over the last year, circulation has remained virtually flat, decreasing by .72% to 716,850.




No. 6 Linda Wells

Allure

How can a beauty magazine influence fashionistas? By featuring at least a dozen pages of fashion editorial in any given issue. Wells, who is founding editor at Allure, which launched in 1991, began her career as a reporter for The New York Times and is known for making serious journalism out of seemingly silly subjects. Allure's ad revenue was $88.6 million for the first six months of 2008, a 4% increase from that same period in 2007.




No. 5 Charla Lawhon

In Style

Although Lawhon's name may not be well-known--it only appeared 18 times in Factiva over the last year--her magazine, which launched in 1993, has a rate base of 1.7 million readers and saw a 2.64% increase in circulation in the first half of 2008 from the first half of 2007. Best known for blazing the celebrity/fashion trail long before gossip rags like Life and Style Weekly existed, In Style also has a decent Web presence, attracting 628,624 unique users in July 2008 for a fifth place finish in that category. The magazine debuted a redesign with the August issue, stressing its fashion and beauty content more than ever before.





No. 4 Kate White

Cosmopolitan

Cosmo might be infamous for its "How to Please Your Man" cover stories, but editor Kate White's tome to womanhood also includes at least 20 pages of fashion editorials and tips on what to buy for the season, whether it's a pencil skirt from bebe or a tunic from Roberto Cavalli. The magazine's Web presence is strong--1,058,912 unique users in July 2008--as is its rate base, which is the highest of any mag on our list (2.9 million), which explains White's high rank. However, if ad sales continue to decline, she might not stay in this spot. Cosmo's ad revenue took a huge hit in 2008--down 10.8% in the first half of the year compared with the same period in 2007--as did the number of ad pages, which was down 15% from the first half of 2007.




No. 2 Roberta (Robbie) Myers (tie)

Elle

After playing second fiddle in the high-fashion realm to Vogue for over 20 years, Elle is catching up to its closest competitor. That is, in part, thanks to editor-in-chief Robbie Myers' decision to sponsor Project Runway, Bravo's reality competition series about fashion design. The show has given Elle the extra exposure it needed to draw in more readers, both online and offline. Elle.com has seen an impressive 504% increase in monthly unique users within the last year, to 1,457,353 from 241,126 in July 2007 and a 6.4% increase in ad pages for the first half of 2008 compared with the first half of 2007.




No. 2 Anna Wintour (tie)

Vogue

She might play a role in making stars out of fashion's freshest talent, but when it comes to influencing how readers dress and what they buy, editrix Anna Wintour ties for second with Elle's Robbie Myers. Why isn't she No. 1? Circulation at the mag has decreased by 5.95% over the last year, from 1.3 million in 2007 to 1.23 million in 2008. What's more, Style.com, Vogue's Web site, is still small compared to its competitors, with an average well below 500,000 monthly unique users in the last year. In fact, its July 2008 traffic--376,480 unique users--was down 23% from 489,342 in July 2007.




No. 1 Cindi Leive

Glamour

Average Rank: 4.78

She may not be perceived as the most stylish editor on the block, but Leive's influence on American fashion is evident in Glamour's loyal readership. The magazine's rate base is 2.25 million, and circulation has increased by 4.1% in the last year to 2.4 million readers. Glamour.com's traffic has increased by 118% since July 2007 to 862,708 monthly unique users in July 2008.


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America's Most Inspiring Companies

Posted on 03.08 by cewek sexy


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Microsoft

In 1999 Microsoft founder Bill Gates rolled out a nonprofit arm that has revamped the image of the 35-year-old for-profit software company he cofounded. It is now viewed as a corporation that cares about the world and the people who inhabit it. The Bill and Melinda Gates Foundation funds projects to benefit global health care, education and poverty reduction.



Google

Consumers see Google as a company that inspires them because it tackles the complexities of the Internet and repackages it for the benefit of others. The Mountain View, Calif., search giant ranked within the top 10 of all voters, spanning gender, income and age.




Apple

The Cupertino, Calif., computer-maker is known to Americans as an innovative company that taps into creativity and uses the imagination of people who use its products. If inspiration and stock price are correlated, then it makes sense that this company, ranking No. 3, had one of the highest appreciating stock prices, rising 117% to $235.97 in April from the same month last year.




Ford

Because of the Detroit automaker's refusal to accept government bailout funding, some consumers now see Ford as an admirable company that is honest and dependable. The perception of this company has changed from that of downtrodden business to one of resilience and determination. Ford ranked within the top 10 of all voting demographics, from age and gender to income and region.




Walmart

In 2007 Walmart changed its approach toward shoppers, announcing it wanted to help them save money and live better. Now that pitch is starting to pay off for the Bentonville, Ark., retail chain. Consumers view Walmart as a company that gives back to communities by hiring the people in them. Voters with household incomes above and below $50,000 ranked it in their top 10 picks.




McDonald's

McDonald's is known for more than its burgers and fries. Thanks to the Ronald McDonald House, a charity arm launched in 1974 to offer shelter to families with hospitalized children, the quick-service giant is known to consumers as a charitable company that helps communities. It ranked fifth-highest with consumers under 45 and in the top 10 for women and men of all ages.




General Electric

The Fairfield, Conn., company projects itself as a visionary operation that aims to protect the environment and consumer health. Consumers have picked up on that message. Male and female voters above the age of 45 view GE as a business that aims to make the world a better place.




Johnson & Johnson

With products ranging from baby shampoo and Band-Aids to pharmaceuticals and medical devices, Johnson & Johnson touches the lives of many consumers, sick and well, who perceive the New Brunswick, N.J., company as having a plan for improving the future. J&J triggers thoughts of innovation and care.




Chick-Fil-A

Over the past 43 years of business, Christian-run Chick-Fil-A has closed its doors on Sundays, giving employees time to attend church and be with their families. Consumers have noticed the efforts of this College Park, Ga., chain and have voted it the ninth most inspirational company for its stick-to-values way of running shop.




Target

The Minneapolis retail chain attracts consumers for its image as a company that contributes to back-to-school programs and provides care to the disabled. The company helped earn its charitable image by donating 5% of its pre-tax profits to communities in which it operates. Target also has a history of giving to disaster relief efforts, such as victims of 2005's Hurricane Katrina and the 2004 South Asian tsunami.




Procter and Gamble

This month P&G shipped 2,000-plus bottles of its Dawn liquid soap to animal rescuers helping to save wildlife endangered by BP's oil spill in the Gulf Coast. That's just one deed on the Cincinnati company's growing roster of charitable acts. P&G also sponsored the 2010 Winter Olympics and donated to the victims of 2005's Hurricane Katrina. The consumer package goods giant is warming up to consumers, who see P&G as a company with a big philanthropic heart.




Ben & Jerry's [a division of Unilever, nominated by consumers]

The Burlington, Vt., ice cream maker has a history of cooperating with charities. In 1985 it launched the Ben & Jerry's Foundation, which
distributes grants to fund community improvement projects. Known for its environmental focus, free cone day and fair wage practices, the
Unilever-owned unit is winning over consumers who want to buy from socially responsible businesses.




Nike

The sportswear company is luring buyers through its association with the world's greatest athletes and its involvement in fostering athletic development. Over the past two decades Nike, of Beaverton, Ore., has ramped up its college sports sponsorships, supplying footwear, clothing and scholarships to schools across the nation.




Newman's Own

In 1982 actor Paul Newman launched his company, Newman's Own, as a way to contribute to charitable causes. The maker of salad dressings and sauces has donated $290 million in profits to community programs and health-related issues.




Harpo Productions

Oprah Winfrey's production company in 1998 launched Oprah's Angel Network, a charitable arm to improve the lives of impoverished people around the world. The network has donated more than $51 million to benefit education, leadership and basic rights. Projects have included rebuilding the Gulf Coast, creating schools in South Africa and providing safety to women and children.


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