Most Powerful U.S. Fashion Magazine Editors
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No. 10 Joanna Coles
Marie Claire
Brit transplant Coles trained as a news reporter with the London Daily Telegraph before heading stateside to work for New York, More and finally Marie Claire, which she joined in 2006 as editor-in-chief. Under Coles' reign, the magazine has seen several editorial and design overhauls, with the latest being the hire of Project Runway judge Nina Garcia as fashion director. Marie Claire will sponsor season six of the fashion design reality series, taking over for Garcia's former employer, Elle.
No. 9 Ann Shoket
Seventeen
Shoket, who left CosmoGIRL! to replace press-hungry editor Atoosa Rubenstein at Seventeen in January 2007, has had her work cut out for her. But while overall teen magazine sales continue to decline, Seventeen's longtime influence is undeniable. Advertising revenue may be down 11.9% to $57.5 million for the first half of 2008 when compared to the first half of 2007, but online traffic continues to rise. According to comScore, which measures Internet traffic, Seventeen's monthly unique users have grown by 4% over the last year to 1,117,437, making it the second-most visited site of the 14 magazines we included in our research.
No. 8 Amy Astley
Teen Vogue
The popularity of Astley's Teen Vogue--which she began editing at its inception in 2003--is shocking for a teen title. But much of the reason mini-Vogue does so well is because it appeals to those over the age of 19 by including sophisticated designs--from sweet party dresses to office-appropriate attire--that work beyond the classroom. Astley, who worked at Vogue for a decade before launching the teen version, has seen a 4.52% growth in circulation, to 1,017,125 from July 2007 to July 2008.
No. 7 Glenda Bailey
Harper's Bazaar
Bailey first made a name in fashion back in 1988 when she launched the British edition of Marie Claire. She went on to edit the American version from 1996 to 2001; while there she was named "Editor of the Year" by trade publication Adweek. Although Bailey was known for high circulation numbers during her reign at Marie Claire, her performance at Bazaar, which she joined in late 2001, has been less than stellar. Although there was a 14% year-over-year increase in ad revenue for July 2007 to July 2008, Bazaar's rate base--or number of monthly readers a magazine promises to advertisers--is just 700,000. This is minute compared to competitors like Cosmopolitan and Glamour, which boast a rate of 2.9 million and 2.25 million, respectively. Over the last year, circulation has remained virtually flat, decreasing by .72% to 716,850.
No. 6 Linda Wells
Allure
How can a beauty magazine influence fashionistas? By featuring at least a dozen pages of fashion editorial in any given issue. Wells, who is founding editor at Allure, which launched in 1991, began her career as a reporter for The New York Times and is known for making serious journalism out of seemingly silly subjects. Allure's ad revenue was $88.6 million for the first six months of 2008, a 4% increase from that same period in 2007.
No. 5 Charla Lawhon
In Style
Although Lawhon's name may not be well-known--it only appeared 18 times in Factiva over the last year--her magazine, which launched in 1993, has a rate base of 1.7 million readers and saw a 2.64% increase in circulation in the first half of 2008 from the first half of 2007. Best known for blazing the celebrity/fashion trail long before gossip rags like Life and Style Weekly existed, In Style also has a decent Web presence, attracting 628,624 unique users in July 2008 for a fifth place finish in that category. The magazine debuted a redesign with the August issue, stressing its fashion and beauty content more than ever before.
No. 4 Kate White
Cosmopolitan
Cosmo might be infamous for its "How to Please Your Man" cover stories, but editor Kate White's tome to womanhood also includes at least 20 pages of fashion editorials and tips on what to buy for the season, whether it's a pencil skirt from bebe or a tunic from Roberto Cavalli. The magazine's Web presence is strong--1,058,912 unique users in July 2008--as is its rate base, which is the highest of any mag on our list (2.9 million), which explains White's high rank. However, if ad sales continue to decline, she might not stay in this spot. Cosmo's ad revenue took a huge hit in 2008--down 10.8% in the first half of the year compared with the same period in 2007--as did the number of ad pages, which was down 15% from the first half of 2007.
No. 2 Roberta (Robbie) Myers (tie)
Elle
After playing second fiddle in the high-fashion realm to Vogue for over 20 years, Elle is catching up to its closest competitor. That is, in part, thanks to editor-in-chief Robbie Myers' decision to sponsor Project Runway, Bravo's reality competition series about fashion design. The show has given Elle the extra exposure it needed to draw in more readers, both online and offline. Elle.com has seen an impressive 504% increase in monthly unique users within the last year, to 1,457,353 from 241,126 in July 2007 and a 6.4% increase in ad pages for the first half of 2008 compared with the first half of 2007.
No. 2 Anna Wintour (tie)
Vogue
She might play a role in making stars out of fashion's freshest talent, but when it comes to influencing how readers dress and what they buy, editrix Anna Wintour ties for second with Elle's Robbie Myers. Why isn't she No. 1? Circulation at the mag has decreased by 5.95% over the last year, from 1.3 million in 2007 to 1.23 million in 2008. What's more, Style.com, Vogue's Web site, is still small compared to its competitors, with an average well below 500,000 monthly unique users in the last year. In fact, its July 2008 traffic--376,480 unique users--was down 23% from 489,342 in July 2007.
No. 1 Cindi Leive
Glamour
Average Rank: 4.78
She may not be perceived as the most stylish editor on the block, but Leive's influence on American fashion is evident in Glamour's loyal readership. The magazine's rate base is 2.25 million, and circulation has increased by 4.1% in the last year to 2.4 million readers. Glamour.com's traffic has increased by 118% since July 2007 to 862,708 monthly unique users in July 2008.
